NBH Touchpoint Map

The goal of using a multi-touchpoint strategy is to cover every possible entry point for potential users in an ecosystem. Users may not always be entering their journey with an organization via a digital or app-based medium.

Our design team identified key entry points for clients and potential partners that would expand the network of care beyond just inpatient and outpatient rehabilitation services.

The goal was to have relationships that could be fostered well beyond just the transactional nature of a medical treatment program. Examining all touchpoints would add value to patients' lives before and after the primary treatment section was complete.

This approach would dramatically help patients make progress on their sobriety and stay steady.